Globalization And The Threat Of Cultural Imperialism

Globalization has produced a new level of interconnectedness among us, for it is an interconnectedness that not only compels diversification, but also provides a shared experience into the worldview of the accompanying culture. While the power of globalization would be advantageous in stimulating sustainable economic growth; that same power produces an evolving set of consequences – some good and some bad. In order to understand the effects of globalization and the threat of cultural imperialism, it is important to assess the aspects of cultural homogenization. While the diffusion of many cultures may reduce cultural diversity – it is a necessary evil, for homogenization not only conveys the limits, but also the possibilities and the power the culture holds in sharing their authentic self with the rest of the world. In â€Å"Homogenisation Globalisation†, John Tomlinson explores the threat that homogenisation is to cultural authenticity in developing countries. 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