Teaching Philosophy Essay -- Education Philosophy Papers

I believe that learning and teaching is an equal process between teachers and students. Teachers learn just as much from students as students learn from teachers. When I become a teacher, I will most likely adopt the philosophy of pragmatism. I believe that knowledge is an instrument for adapting to reality, and therefore is an essential part of life. I want to become an educator in order to motivate children to receive knowledge and use it to better their lives. I dream of helping young children learn to read and write and I anticipate the moment that they look up at me and smile because they understand. I want to be an educator because educators are the most important force in the working world today. Without educators, there would be no doctors to treat the ill, no lawyers to defend the innocent, and no policemen to protect us from harm. There would be no accountants, nurses, psychologists, there would be no one with professional educations and degrees without teachers. My classroom will be like a small community of learners. The students will sit at medium-sized tables. Each table will seat up to four students. This seating arrangement would allow group work and shared learning. I will establish and enforce a classroom management plan. On the first day of class, I plan to create a list of rules, with the students' help, which will be posted on the wall for reference. I will also type the rules up into a contract to be signed by both the student and the student's parent(s). If a student violates the rules I will review the contract with the student and give him/her a conduct cut, detention hall, send the child to the principal's office, or have a parent/teacher conference depending on the severity of the problem. I think... .... Available HTTP: http://www.aft.org/stand/previous/1994/051594.html [2001, December 11] Shanker, Albert (1996). Inclusion Can Hurt Everyone. Where We Stand [Online], 2 pgs. Available HTTP: http://www.aft.org/stand/previous/1996/042196.html [2001, December 11] Spencer, Diane L. (2001). [Personal interview with Diane Spencer, parent of a learning disabled child]. December 10, 2001. Including Students With Disabilities in General Education Classrooms (1993). ERIC Clearinghouse on Disabilities and Gifted Education (ERIC EC) [Online], 4 pgs. ERIC EC Digest #E521. Available HTTP: http://ldonline. com/ld_indepth/special_education/eric_e521.html. [2001, December 11] Will the Government Fund Its Commitment to Special Ed? (2000). Education World [Online], 3 pgs. Available HTTP: http://www.education-world.com/a_ issues/issues076/shtml [2001, December 11]

A Student Survival Guide Education Essay

This Student Survival Guide is a resource that will be utile to me as an Axia College pupil. The Guide will assist me form and optimise my college experience. The lone manner I can accomplish my dreams is to follow the clip line and pull off my clip sagely. I need to put action programs, utilize time-lines and compare them to what I accomplish in a twenty-four hours. This will convey consciousness and assist me unbend my hebdomad countries. To-Do lists along with short and long-run ends are the best manner to carry through what I set out for ; draw a bead oning to finish the dream of a grade. The best manner I found to maturate as pupil is by developing my reading comprehension and breaking my apprehension of the stuff in the long-run. Using my ain personality in-to my survey wonts will assist me better my reading velocity and comprehension of the stuff ; this will do it easier to recognize educational achievements. This survival usher is a resource that is valuable to me. It will as sist me to form and optimise my college experience. This Guide is a resource that is a functional tool. This resource is accessible and gives practical attacks excessively jobs and the resources available to Axia college pupils along with resources from the web. I need to retrieve refering my surveies, personality counts. The manner I express myself is through my personal surveies and composing manner, this is my personality and learning manner. â€Å" It is no inquiry that everyone learns otherwise. Did you know that your personality can reflect the manner you learn? Knowing your personality and natural inclinations in idiosyncrasies and the absorbing of information can impact your success in college † quotation mark from ( â€Å" Personality & A ; larning manners. † ) Knowing my strengths will assist me along the route to my educational success. When I am cognizant of the strengths of the other pupils, even in the concern universe can assist organize a good squad with a balanced mix of intelligences for the undertaking at manus. I need continually to better these accomplishments, pattern to do betterments. Knowing that I am best at Intrapersonal accomplishments, I can utilize this to my advantage as an on-line pupil and expli cate action programs that accommodate my strengths and better my weaker countries of intelligences ; this information combined with the resource found and the universities website do my dreams possible. University of Phoenix offers many tools to me as a pupil. Get downing out in needed to cognize where the information was and how to entree it. I now know how to download and form all my school files and program to take all the PDF chapter files from my categories and set them on the Kindle I received for my birthday today. Traveling my papers to a portable reader will do it easier for to analyze my chapters anyplace. I think the most of import thing to make is do usage of the resources and workshops available for my advantage. The University ‘s library offers legion resources to pupils. Write-point and plagiarism-checker, for illustration, these two tools are in the Center for Writing Excellence along with workshops, they help me fix written assignments by giving advice and reviews on ways to better my paper. Plagiarism-checker gives me a similarity index, comparing my work excessively other articles and documents for similarities. Important note to self, these two resources ar e of import I need to utilize them to subject the best work I can. I have enrolled in a workshop â€Å" Time and Stress Management. † this is an country I need betterment believe I will profit from this workshop. I have read and understand the Axia ‘s academic honestness policy and take the information really earnestly. I need to follow the regulations to be successful as a pupil. Some information sing plagiarism can be found in the university ‘s library. I will adhere to the guidelines at all clip to guarantee my success. One illustration of plagiarism: â€Å" Paraphrasing statements, paragraphs, or other organic structures of work without proper commendation utilizing person else ‘s thoughts, informations, linguistic communication, and/or statements without recognition. † ( â€Å" Students ‘ rights and duties, † ) . The best manner to avoid plagiarism wholly is create original work. Do n't copy person else ‘s work. I can make something original and if I find information or resources I find peculiarly helpful or enlightening, I will mention the information right and to the best of my ability in APA format. Part of making the best work I can, I need to continually endeavor to develope my reading comprehension and retaining that information for longer periods of times with pattern. The University of Phoenix gives me all the tools I need to be a booming pupil. The SQ3R Method is a good method to better your reading and keeping rate. I need to work on this method. I know how to utilize it ; sometimes I merely fail to utilize it wholly. I have a alone method for analyzing. I study text-books is wholly different from the manner I would travel about reading a novel. I mark up the text, reappraisal words in bold and so seek to happen cardinal information. I make maps of the general construct and so organize back uping and of import information around the cardinal thought when I analyzing college text editions, particularly when fixing to compose an essay. This is the best method and I need to utilize this individualized method and better upon it. The brainstorming session allows me to prioritise the content and visualise the contextual flow of the essay. The best manner to better reading ability is to merely pattern. I do n't hold pattern brand perfect, it merely mak es me better. Reading all the stuff presented by the teacher will assist me better me reading ability and assist me maintain gait with the lessons. The best manner to make this is to put ends. Short and long-run ends are what I am progressively trusting on. The short-run ends assist me pave the manner to carry throughing bigger things. I need to his tool for personal success. I found a utile resource for pull offing personal action programs, the templet found at the following web reference, â€Å" hypertext transfer protocol: //www.healthkey.com/hive/healthwise/media/pdf/hw/form_zx3175.pdf † this web PDF papers can function as a templet I can utilize to pattern and better my end scene and clip direction accomplishments. I besides like the resources found at www.mindtools.com. This reputable resource along with the college ‘s resources can assist me through my educational experience in many ways, the chief focal point being on ends, clip direction, and life programs. Pull offing clip sagely is an of import accomplishment. I can equilibrate my instruction with my personal life by keeping end lists and puting timelines. Keeping path of my accomplishments gives me motive as I complete more of the challenges and acquire closer to my ends. Thingss will come approximately and decelerate me down. When I find myself overwhelmed I can sit a listen to new age piano music for a few proceedingss and clear my head. This will assist me concentrate and avoid cachexia clip. Lodging to the agenda is the most of import facet of pull offing my clip sagely. I am including several on-line resources that I believe will assist me better my accomplishments and finally impel me toward my grade.

Developing Appropriate Teaching Strategies Essay

Developmentally appropriate practice (DAP) is a tool that teachers use to create active learning experiences in culturally diverse classrooms. Some issues that teachers may encounter are communication problems where some children in the classroom use English as their second language, keep some children engaged in learning, and having difficulties getting some families involved in the children’s education (Goldstein, 2012). These cultural challenges will be addressed using the sociological perspective conflict theory and Piaget’s preoperational stage development to offer more insight on how to manage these challenges. We will then discuss on a teacher can increase the child’s cognitive advancement and academic success. Identifying the challenges Teachers may encounter communication problems with some of the students who do not speak English as their first language. This could cause the child to have low self-esteem because he does not understand the instructions or is unable to read the material. The teacher can partner pupils with other students who speak the language and interpret for the child until the child can grasp the understanding on his own, also having the material or instruction in the child language will ensure the uses the material and learns from it. A child that is not given the material in his language can result in the child quitting school, or become underachiever, or not doing the work therefore not learning. By having the material in the child’s language and utilizing the child culture the child will gain respect for the school and his teachers. He will want to show that he understands the assignment and will become a well balances member of society. Some children may be loose interest in learning because the teacher was  delivering information to the students instead teaching needs to be active and involve not only transmission of knowledge, but also transactional relationship between learning of the student and the teacher (Bojczyk, Shriner, & Shriner, 2012). Disengaged student are distracted, passive, do not try hard, give up easily in face of a challenge, express negative emotions, fail to plan or monitor their work and withdraw. When they are in class their attention wonders. When students engage in the classroom, the teacher’s behavior plays a very important role in the initiation and regulation of engagement (Kana`iaupuni, Ledward, & Jensen, 2010). To understand student engagement, we can look at teachers’ in structural style, classroom management, and interpersonal style with students. Teachers’ instructional style should provide autonomy support not controlling the child and provision of structure not allowing children to be disruptive (New York University Steinhart School, 2008). When teachers focus on students autonomous motives to guide their learning and activity; these instruction acts support students engagement by presenting interesting and relevant learning activities, providing challenges, highlighting meaningful educational goals, and supporting students to choose to endorse classroom behaviors (Goldstein, 2012). Furthermore, when teachers can offer structure by expressing their expectations and focusing on students’ learning activity with easy to understand directions and guidance, these types of instructional acts reinforces students’ engagement by keeping the students interest on the project, developing their behavior and advoiding. Teachers provided structure that creates a positive classroom environment promoting effective teaching and learning by giving directions and providing information National Association for the Education of Young Children, n.d.). The third and final challenge that teachers face in the diverse classroom is parent participation these can result from cultural differences, not knowing how to get involved and job-related issues. The school administrators, teachers and parents can participate in joint planning, goal setting, and definition of roles, needs sensing, and setting school standards with a written policy (Plevyak, 2003). Teachers can encourage parent involvement by sending letters home inviting parents to visit to classroom and have parent- teacher day where they communicate and plan their child’s educational goals. The school administrators can have an  in-service day for training their teachers in communicating with parents that may have difficulty understanding English and the importance of participating with their child’s educational needs. Children that have their parents’ involvement in their education will enhance their child’s intrinsic motivation by offering them cho ices and the opportunity for self-direction by setting their own educational goals (Bojczyk, Shriner, & Shriner, 2012). Social Perspectives in the diverse classroom and inequality The conflict theory stresses that education reinforces inequality in society because our educational system is linked to social class (Theatrical Perspectives on Education, n.d.). The challenges faced by teachers in a culturally diverse classroom is communication issues, keeping children interesting in learning and getting parents involved in their children’s education. The conflict theory suggests that these students will be left behind because they will not be given the same status as a white child. Minorities may have issues with speaking English and communication, their parents do not speak English, and the child can lose interest in learning and develop low-esteem because their teacher’s behavior or lack of cultural awareness. Schools cause the minority students and poor white children to be placed on a lower track than that of middle and upper class white children. Some school place their student on a track which will determine the value of their education, these common tracks are college bound, vocational (job ready) or general. My brothers and I was placed on the general track because my family was considered poor and my mother was Cherokee. I can relate to the social perspective from the conflict theory of inequality. Children that are placed on the general track often have lower self-esteems, lose interest in learning, and their parents often is not involved in their education because they work, or have also been placed on the lower track leaving them a negative view of education. Conflict theory defines a social structure susceptible to to constant change. Here teachers can change the way schools place students on a track some leading to college and other heading for jobs not careers which is really unfair. Teaching strategies that engage all students and resist stereotyping are DAP or Culturally Responsive Classroom Management (CRCM), these approaches use students cultures, social experiences, prior awareness, and learning styles  so that all children are enabled to be successful in their educational goals (Teaching Tolerance, n.d.). The power to change the conflict theory into teacher developing appropriate teaching strategies rest with teachers, administrators, students, and parents or society by adjusting the way we view others. With DAP teachers can engage the students in learning by giving them a challenge in the classroom that will force them to work harder but is not so far advanced that the students will not be able to perform. This could help students that have lost interest in learning. They can also get parents involved in their child’s education by have parent/teacher conferences where the teacher explains to the parent the role and importance in their child’s education. Piaget’s Theory of Preoperational Stage of Cognitive Development Jean Piaget’s was interested in how children think; younger children they think differently from older children and adults (Furth & Wachs, 1975). Piaget theorized that babies’ motor skills control behavior throughout the life. Paget’s theory has four stages of cognitive development are sensorimotor, per-operational stage, concrete operational stage, and formal operational stage. In the pre-operational stage child’s behavior is established with the use of symbols, language uses mature, and memory and imagination are developed, but thinking is done in a purely illogical way. Egocentric thinking dominates this stage. Preschools are often modeled after Piaget’s theory, which stands provide part of the function for constructivist learning (Furth & Wachs, 1975). Exploratory learning and symbolic play support the emerging interest of the child. Parents and teachers should challenge the child’s capacities, considering the child’s age and should not make thing over complicated (Bojczyk, Shriner, & Shriner, 1012). Teachers should use a wide variety of concrete experiences to help the child learn such as working in groups so that the child a get experience seeing from another’s perspective such fieldstrips, play games to force the child to develop her self-regulation skills, and thought processes are being developed. At the end of this stage children start to replace imaginative thoughts with realistic ideas of the world. The challenges that teacher face in the classroom is communication, lack of interest, and parent involvement. Teachers can help students that are  experience issues communication skills with reading aloud and then asking questions about the story as well as playtime, sharing, taking part in their cognitive. Techers can ensure that children remain attentive by giving the child just the right amount of challenges when learn new thing. As far as parents being more involved in their child education teachers and students can discuss their role in the child education ad PTA meetings. Conclusion Preschoolers with developmental delays in cognition and language are in the preoperational stage according to Piaget’s stages of cognitive development. Parents can be involved in the child education by attending school functions such as PTA meetings, parent/teacher conference that will allow the parent to help set their child educational goals, and allowing the parent to overcome their negative view of reduction. Teachers can challenge their students by giving them assignments that cause them to work harder, and not be too difficult that the child fails and gives up. In addition, the challenge of communication that some children may have because English is their second language is by reading aloud and asking each child what the book was about. References Bojczyk, K. E., Shriner, B. M., & Shriner, M. (2012). Supporting Children’s Socialization: A Developmental Approach. San Diego, CA: Bridgepoint Education, Inc. Retrieved from Ashford Edu Furth, H. G. & Wachs, H. (1975). Thinking Goes to School: Piaget’s Theory in Practice. Cary, NC: Oxford University Press, Inc. Retrieved from ebrary http://site.ebrary.com.proxy-library.ashford.edu/lib/ashford/reader.action?docID=10103507 Goldstein, L. (2008). â€Å"Teaching the Standards in Developmentally Appropriate Practice; Strategies for Incorporating the Sociopolitical Dimension of DAP in Early Childhood Teaching.† Early Childhood Education Journal 36(3), 253-260. Doi: 10.1007/s10643-008-0268-x Retrieved from EBSCOhost http://eds.b.ebscohost.com.proxy-library.ashford.edu/eds/pdfviewer/pdfviewer?sid=8713255e-4978-4509-a75c-c3e4affbd6a1%40sessionmgr114&vid=2&hid=103 Goldstein, D. (2012). An Interview with Lisa Delpit on Educating ‘Other Peoples Children.’ The Na tion. Retrieved from

Branding Case Study Burberry

Branding Case Study Burberry Introduction Burberry store is more than 150 years old. It had gained success and became a luxurious brand in Britain. However, in the 1990s, the company experienced challenges related to consumer perceptions, retail stores, and brand image. As a result, sales declined and profit dropped.Advertising We will write a custom report sample on Branding Case Study: Burberry specifically for you for only $16.05 $11/page Learn More Elements of the Brand building factors used by Rose Mario Bravo since 1997 to rebuild Burberry brand In 1997, Burberry brought in a new CEO, Mario Bravo to run the company. Bravo took a company that had lost its position in the market and had an old brand image. However, the new CEO had the required experience to transform Burberry to profitability (Moore and Birtwistle, 2004). Bravo’s first approach was to introduce a young designer, Minechetti to change the clothes range at Burberry. Menichetti had to remodel Burberry’s ra incoats and other conventional clothes by giving them a new image and making them striking to a new generation of emerging consumers. In addition, the young designer also had to introduce new clothe items for children, blue jeans, bikinis, watches, personal products, shoes, and home wares. This approach aimed to re-establish Burberry among modern, young, and trendy consumers. As a result, Bravo managed to restore Burberry’s name in the market. This strategy also aimed at attracting new markets and increasing the company’s sales base. Bravo also appointed Christopher Bailey from Gucci. Bailey would reinforce the brand name by designing heritage and classic clothe lines and presenting young, hip, modern, and fashionable clothes at the same time. This retained Burberry’s vision of heritage and classic to reflect its many years in the industry. All these strategies worked to restore Burberry in the market. Bravo also focused on building the brand image in the market . As a result, she hired an advertising firm and a photographer, Mario Testino alongside models to shoot images that would change the old brand of Burberry. She would later work with other famous models who appeared in Burberry’s different commercial advertisements. Burberry operated in an increasingly competitive fashion industry. As a result, it needed a greater focus on the brand image improvement in order to attract new consumers. Bravo noted that a well-developed advertisement message could play a significant role in developing Burberry brand image across its distribution channels and at all levels.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advertisement served to restore the company’s brand image by informing customers about the â€Å"functional abilities while simultaneously imbuing the brand with symbolic values and meanings relevant to the consum er† (Meenaghan, 1995). The two major focuses were to inform consumers about new clothes range of Burberry and transform their opinions about the company. All these elements led to consumer persuasion. Consumers analyse the brand advertisement message and associate it with certain aspects. For instance, Bravo brought in famous celebrities like David Beckhams and Jarvis Cooker in order to associate Burberry brand with celebrities in the minds of consumers. Hence, Burberry brand became functional and expressive among its potential consumers (Meenaghan, 1995). This led to building the brand perception among consumers. Consumers are responsible for creating a company’s brand perception because of how they perceive a brand eventually defines it. A company may have a positive brand promise, but this does not count since customers may perceive it in a different manner. Bravo worked with Kate Moss to create striking images for Burberry brand. This image had positive effect on co nsumers and it improved the company’s sales growth. The brand perception helped the company to understand how consumers perceived its clothes and specific items within different market segments. The company was able to understand elements, which influenced consumers when they were making purchase decisions, sources of their information, and consumers’ thoughts about Burberry. It is also imperative to note that Bravo recognised that creating a successful brand image and perception involved several elements, such as value to customers, visual images, brand relevance, and its ability to engage the target audience’s attention (Diller, Shedroff and Rhea, 2006). Clearly, Bravo invested in professional advertisement agency, skilled photographer, and well-known personalities in order to create a working brand image and perception for Burberry. Burberry became distinct and unique among competition in the industry. In order to build Burberry brand, the new CEO also had to work with the company’s distribution channels. Bravo closed all unprofitable shops and focused on developing retail stores in strategic locations. This was to create a market position, which would reflect the new Burberry. For instance, the company positioned the brand as prestigious and luxurious by working with retailers located in the high-end markets. Consumers would then associate the brand with luxurious, high-end prices. As a result, the company was able to increase its sales revenues from 20 percent to 25 percent and profitability. Bravo also managed to persuade other retail stores to stock various items for Burberry.Advertising We will write a custom report sample on Branding Case Study: Burberry specifically for you for only $16.05 $11/page Learn More For instance, distributors who were only selling raincoats also added high-end accessories. This branding strategy established Burberry as a potential gift store with affordable luxury items. Burberry stores distribution channels were spread across different locations. Hence, consumers could buy products at various points. Finally, Bravo decided to establish Burberry as an international brand by selecting strategic locations in New York, London, Spain, the UK, and Japan to expand the business. The aim was to increase Burberry’s growth by venturing into critical international markets and establish the brand identity. Burberry had potential markets and good reputation in these regions for many years. Bravo understood the perception of consumers about Burberry and that it could deliver its products to the market and meet rising demands. It is imperative to recognise that several factors influence a company’s brand development. These may include the logo, advertisement, and media among others. In addition, brand managers must note that it takes time and financial resources to create a reputable global brand. As a result, consumers can immediate recognise the b rand, identify its promise and product benefits. Challenges that Burberry could face as it builds a global brand Burberry experienced rapid growth and it had to adopt a new business model for the international market. The company would then strive to expand its operations globally because of the apparent success in the domestic market. On this regard, it must ensure that the business would still realise its primary goals in the overseas markets. It will have to maintain quality standards and delivery products as required by local consumers. Moreover, Burberry must meet cultural expectations of different people globally. One major challenge could be product delivery. Burberry will have to ship its products to the new markets. However, different countries have different laws regarding imports or even manufacturing products locally. This could present a potential challenge for Burberry in its international expansion strategy. On this note, it is imperative for the company to ensure tha t it would satisfy and meet the local demands through product reliability and consistency in delivery. In addition, Burberry will also have to understand local laws for business operations and employment regulations. All its products must meet quality requirements in different countries in terms of components, labels, and even packaging. Packaging laws differ from one country to another. Burberry will have to understand packaging regulations in its potential target markets. This must happen before venturing into the new markets to avoid business setbacks. For instance, some countries have banned the use of plastic packaging, or they impose heavy taxes on users and manufacturers of such materials.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This would increase costs of running business in such countries. Customers’ requirements with regard to packaging also differ. Burberry may also use more than a single language on its packaging materials and include all product details to all consumers globally. Therefore, it is important to understand local laws on packaging and consumer preferences before shipping products in order to avoid unnecessary costs in running business operations. Burberry could also experience challenges related to building awareness of the brand in the new markets and enhance sales and profitability. It would not be possible for the company to succeed in new markets if it follows the same techniques applied at home to reach new customers and communicate. The company will have to develop relevant messages to specific market segment in specific geographies, which highlight their needs and wants and the brand promise. Moreover, the channel of communication will also differ significantly, more so in emerging markets. The company must identify receptive channels for different target markets in order to allow potential consumers to understand and relate messages to their needs. Burberry must develop the message carefully in order to account for diversity in the global market. It must engage in thorough research and possibly enlist the help of a local firm to assist in branding in the new target market. It must evaluate what other firms and competitors do in the market to reach customers. Humorous or charming message in a different geographical location could be misinterpreted and misunderstood in another location. Burberry must also evaluate how consumers perceive old companies in its target new markets. Burberry has been operating in developed nations since its inception. The company will have to understand the target markets, consumer habits, lifestyles, and find the right answer by conducting thorough research. The company will have to consider the right manner of communicatio n, which is culturally acceptable. This should account for tone and choice of words. Consumers can identify such elements in packaging, advertisement, and even through to employees. In addition, it will have to adopt a favourable sales policy in new markets. Ultimately, the company must project its brand at all levels in the international markets. It is not simple for a multinational corporation to maintain its reputation across different markets globally. The company may be focused on developing an international brand and ignore other critical aspects of brand reputation. For instance, Burberry had spent a huge portion of its revenues on protecting its brand from counterfeit and association with hooliganism and violence. In the Far East, the company could run into similar challenges, particularly with counterfeit and cheap imitations. Hence, the company must protect itself by educating consumers and communicating the right message to them. Protecting the brand reputation in every m arket is critical for a global firm. The challenge becomes worse as the company grows into several subsidiaries with many employees globally. A brand acts like a promise that Burberry delivers to its potential customers. The company must ensure that customers have positive experience in all its stores with products and employees. This aspect also covers product delivery, product quality, and services rendered to consumers. The CEO must understand how to lead the organisation as it grows rapidly. It is imperative to protect the company from any possible bad experiences with customers. As a result, a company needs to keep constant vigilance in most critical departments at all levels. It is also important to have an employee manual with the code of conducts and ethics. Moreover, the company will have to invest in employee training and engage in constant checks regarding growth and market activities in order to deliver the brand promise. There would also be cultural differences for Burb erry in new geographical locations. The company will face several obstacles, including languages and customers’ habits. Hence, it is important to work with local firms to help in building the international brand and gain a share of a foreign market. In extremely difficult cases, Burberry may consider working with local distributors or forming strategic partnership with local firms. Cultural or geographical differences may also influence customers’ needs. Burberry price and competition will also have to consider both price and competition. The company has been operating only in developed economies. However, it will venture into emerging markets where consumers may perceive luxury items as too expensive and out of their reach. This implies that Burberry may review its prices downwards in order to cater for the middle class and few high-end markets. In addition, it will also face fierce competition from established brands in such markets, especially local brands. â€Å"O pening more stores and adding new product lines can potentially dilute the Burberry brand†. A critical examination of this statement and recommendations for Burberry’s future operations Brands have significant roles to play in global expansion strategies. Hence, firms must use a coherent international branding strategy in order to introduce new brands and open more stores. Burberry should show concern about adding more stores and new product lines. Available studies on negative impacts of additional stores and brand extension or new product lines on the brand are few and their results are not consistent. Previous studies did not establish any significant impacts of dilution on the brand name through introducing new products, including unsuccessful ones (Romeo, 1991). On the other hand, some studies show that dilution may take place when new product lines or stores are inconsistence with brand and brand belief (Singh, Scriven, Clemente, Lomax and Wright, 2012). Hence, a brand failure may result from â€Å"difficulties to relate with the parent brand, a lack of product and brand familiarity and similarity, as well as poor integrated marketing communication messages† (Singh et al., 2012). A study on Johnson also showed that launching â€Å"a new product in same parent brand category have high chance of success while in different category is risk† (Ahmad, Mujeeb and Rajput, 2011). Generally, some failures in new product lines can dilute brand equity, especially if the brand is integrated. In this case, dilution affects the new product and the original brand or parent brand. Any failure in stores or new products make consumers to develop pessimistic opinions about the brand or develop a different perception, associate the failure with the main brand, other products, and eventually lose sense of the brand and its uniqueness. A failure in new products can affect either the general brand image or the product brand image. However, a strong br and like Burberry would not suffer much from a failed product, specifically on its general brand image. Overall, the dilution would greatly affect the product brand image. Consumers may hold their perceptions about the general brand image and attitudes towards the company. Nevertheless, a new product has ability to dilute the brand image and transform consumers’ beliefs and perception. Any successful new product can attract massive revenues for Burberry. On this note, brand managers should spend their resources to understand the product before launching, understand the market and maximise the product message, and enhance awareness. Technically, any flagship product will record the highest sales, revenues, and awareness. Today, consumers are critical and use social media to attack products, which do not meet their needs. Not all strong brands suffer from dilution because of a failure in a new product. A dilute impact could affect other products instantly and eventually affect the whole company. However, the impact may not be severe for a parent brand. The outcome of dilution could be temporary and consumers’ perceptions may not diminish at all. Burberry should establish strong brand equity in the parent company through aggressive marketing campaigns and brand management. The company should focus on establishing long-term brand equity across the world and evaluate all its business strategies and their potential impacts. Usually, any failure, even if it appears to be insignificant, could result in a great brand failure. Hence, the company should evaluate how consumers react to its new stores and new product lines. It is imperative for Burberry to understand how consumers perceive new products. Consumers collect information, categorise, and associate them with either success or failure of a product. In fact, they would evaluate major differences between the main brand and new product lines from their experiences, other competing brands, and facts abo ut the company and its brand. The company should develop effective brand message for its new products and target markets. It must ensure that messages and communication are clear in order to develop a strong brand image. A negative result from a new product or a store can potentially harm Burberry brand. On this note, brand managers and marketers should ensure that they develop consistent brand messages throughout the product life process. In some cases, negative outcomes from new product lines could be extensive and permanent, particularly in cases where the product message diluted the brand at all levels. While few studies exist about stores or new product lines and their effects on the company’s brand, clearly any poor approach to branding and brand management could lead to a brand failure (Martinez and de Chernatony, 2004). Burberry must also note that new product lines or stores may fail to generate increased revenues or develop brand equity as expected. Hence, it is a r isky strategy for developing a brand or increasing sales because of the unexpected outcomes. Thus, brand managers must evaluate potential impacts of more stores or new product lines before launching them to consumers. Reference List Ahmad, M, Mujeeb, E and Rajput, A 2011, Does Brand Extension Impact Parent Brand: A Case Of Johnson, UK, mnmk.ro/documents/2011/5_Pakistan2%20FFF.pdf Diller S, Shedroff, N and Rhea D 2006, Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, New Riders, Berkeley, CA. Martinez, E and de Chernatony, L 2004, ‘The effect of brand extension strategies upon brand image’, Journal of Consumer Marketing, vol. 21, no. 1, pp. 39-50. Meenaghan, T 1995, ‘The role of advertising in brand image development’, Journal of Product Brand Management, vol. 4, No. 4, pp. 23 34. DOI 10.1108/10610429510097672. Moore, C and Birtwistle, G 2004, ‘The Burberry business model: creating an international luxury fashion bra nd’, International Journal of Retail Distribution Management, vol. 32, no. 8, pp. 412 422. DOI 10.1108/09590550410546232. Romeo, J 1991, ‘The effect of negative information on the evaluation of brand extensions and the family brand’, Advances in Consumer Research, vol. 18, pp. 399-406. Singh, J, Scriven, J , Clemente, M, Lomax, W and Wright, M 2012, ‘New Brand Extensions: Patterns of Success and Failure’, Journal of Advertising Research, vol. 52, no. 2, pp. 234-242.

Free Essays on The International Astronomical Union Circular

Article Summary The International Astronomical Union Circular #6837 released by Brian Marsden on March 11 was published to report the findings Marsden’s group had come across. Marsden stated in the publication that â€Å"the chance of an actual collision is small†¦but one is clearly not out of the question† (Marsden). Marsden’s group has supposedly come across evidence that supported that the asteroid 119XF11 could possibly collide with the earth. Just one day later, evidence dismissing the report was found and published. I think the scientists should not have published their original data, which showed the small possibility of the asteroid 1197XF11 colliding with the earth. Their theories should not have been published without months, maybe years of lose observation of the asteroid and its orbit. A closer investigation of the asteroid showed that there was no chance at all that the asteroid would collide with the earth. If the astronomers had waited to further investigate their â€Å"discovery,† they would have known that there were pictures of the asteroid taken in 1990, pictures which provided hard evidence that the asteroid would in fact not collide with the earth. The sad thing is, the day after the report’s publication, this news broke out. The astronomers had caused a media frenzy over nothing. The media had a field day with the astronomer’s report of the possibility of an asteroid colliding with the earth’s atmosphere. The media always blows its reports of pain and suffering out of proportion, so the bare thought of our human race sharing the same fate the dinosaurs were believed to have had is bound to be over exaggerated. I think a lot pf people overreacted, and I think they should have. Most of us have heard the theories of the dinosaurs’ extinction being caused by a meteor collision with earth. The thought of the same fate for mankind in 2028 would scare almost anyone. The media also has a... Free Essays on The International Astronomical Union Circular Free Essays on The International Astronomical Union Circular Article Summary The International Astronomical Union Circular #6837 released by Brian Marsden on March 11 was published to report the findings Marsden’s group had come across. Marsden stated in the publication that â€Å"the chance of an actual collision is small†¦but one is clearly not out of the question† (Marsden). Marsden’s group has supposedly come across evidence that supported that the asteroid 119XF11 could possibly collide with the earth. Just one day later, evidence dismissing the report was found and published. I think the scientists should not have published their original data, which showed the small possibility of the asteroid 1197XF11 colliding with the earth. Their theories should not have been published without months, maybe years of lose observation of the asteroid and its orbit. A closer investigation of the asteroid showed that there was no chance at all that the asteroid would collide with the earth. If the astronomers had waited to further investigate their â€Å"discovery,† they would have known that there were pictures of the asteroid taken in 1990, pictures which provided hard evidence that the asteroid would in fact not collide with the earth. The sad thing is, the day after the report’s publication, this news broke out. The astronomers had caused a media frenzy over nothing. The media had a field day with the astronomer’s report of the possibility of an asteroid colliding with the earth’s atmosphere. The media always blows its reports of pain and suffering out of proportion, so the bare thought of our human race sharing the same fate the dinosaurs were believed to have had is bound to be over exaggerated. I think a lot pf people overreacted, and I think they should have. Most of us have heard the theories of the dinosaurs’ extinction being caused by a meteor collision with earth. The thought of the same fate for mankind in 2028 would scare almost anyone. The media also has a...

The Sociology of the Family Unit

The Sociology of the Family Unit Sociology of the family is a subfield of sociology in which researchers examine the family as one of several key social institutions, and as a unit of socialization from a variety of sociological perspectives. The sociology of the family is a common component of introductory and pre-university academic curricula, as the family makes for a familiar and illustrative example of patterned social relations and dynamics. Overview Within the sociology of the family, there are several key areas of inquiry. These include: Focus on the demographic makeup of families, and how this shifts over time or from place to place. For example, research has found that millennial adults are more likely to live at home with their parents than any other previous generation.How social class affects a family and how the family itself might help or hinder the social mobility of its members.Social dynamics within families, including the specific roles family members play in relation to one another, and what families do together on a daily basis and in the long-term. Those interested in this aspect will be fascinated by the findings of the American Time Use Survey, which took a close look at family dynamics.How social and economic change affects families.How the family as an institution interacts with other institutions and social organizations.The diversity that families and households take. How do sociologists approach some of these key areas? Family and Culture Within the sociology of the family, one area that sociologists examine is the cultural factors that shape family structures and family processes. For example, how gender, age, race, and ethnicity influence family structure, and the relationships and practices within each family. They also look at the demographic characteristics of family members across and within cultures and how they have changed over time. Family Relationships Another area studied under the sociology of the family is relationships. This includes the stages of coupling (courtship, cohabitation, engagement, and marriage), relationships between spouses through time, and parenting. For example, some sociologists have studied how differences in income between partners influences the likelihood of infidelity, while others have examined how education affects the success rate of marriage. The topic of parenting is a large one. It includes things such as the socialization of children, parental roles, single parenting, adoption and foster parenting, and the roles of children based on gender. Sociological research has found that gender stereotypes influence parenting even when children are at a very young age, and manifests in a gender pay gap for childrens chores. Sociologists have also examined whether being in a same-sex couple affects parenting. Alternative Family Forms Alternative family forms and singlehood are other topics examined under the sociology of the family. For example, many sociologists study the roles and influence of family members beyond the nuclear family, such as grandparents, aunts, uncles, cousins, godparents, and surrogate kin. Marital disunions are also studied, as divorce rates have risen over the past several decades. Family Systems and Other Institutions Sociologists who study the family also look at how other institutions affect and are affected by family systems. For instance, how is the family affected by religion and how is religion influenced by the family? Likewise, how is the family affected by work, politics, and mass media, and how are each of these institutions affected by the family? Edited  by Nicki Lisa Cole, Ph.D. Source: Unknown. American Time Use Survey - 2017 Results. Bureau of Labor Statistics, June 28, 2018, Washington, D.C.

Hunter S. Thompson and American Counter culture Essay

Hunter S. Thompson and American Counter culture - Essay Example Thompson a representative of the American counter culture. This question is answered and information and current literature is presented to support the answer. Hunter Stockton Thompson was born in Louisville Kentucky in 1937. Thompson grew up in the Cherokee Triangle neighborhood. and attended Louisville Male High School there and lived with his parents, Jack and Virginia and two brothers, Dawson and James. His father's death left the three boys to be brought up by their mother. Thompson's mother was a heavy drinker and Thompson experienced a troubled youth. He was a troubled boy and even had problems with the law at any early age. "Thompson's difficult youth, and its influence on his behavior and the development of his misanthropic worldview, has not received significant literary exploration." (Wikipedia 2005) It has been said of Hunter S. Thompson that he was a 'bad' influence of the best kind. Ernest Hemingway said a writer needs a BS detector and Thompson had one of the most finely tuned BS detectors of all time. Hunter continued to write until he took his own life in February of 2005. 193. He had several nicknames including Doctor, Gonzo and Raoul Duke. The name Raul Duke spawned from the character of Duke in Gary Trudeau's comic strip Doonesbury that was modeled after Thompson. Thompson changed the world of journalism and his unique and subjective style of writing was coined Gonzo journalism. In fact he is routinely mentioned with the age of new journalism due to his unique and abrasive style of writing. It is also extremely rare to see Thompson's name and not see it credited with American counterculture. There I nary an instance where you will see Thompson's name and not see Gonzo or counterculture. That is how influential and powerful his writing style was and how strong his messag es were conveyed in his writing through his writing style. Thompson had more than a unique and one of a kind writing style. His persona was eccentric and his trademark look was that he always had a cigarette holder in his mouth, with yellow/orange aviator glasses and Hawaiian shirts with khaki or camo pants. Everything about Thompson from his writing style to his character set him apart from everyone else. His biography describes him as "The American journalist". This is due largely to his contribution t American counterculture He was known as one of the best examples of "Gonzo" journalism because of His political and cultural criticism of the United States in the 1970s was largely a series of tales flowing from his eccentric personality and adventures. (Bookragsd.com 2005)It was after his troubled youth that he joined the Air Force, where the two major tendencies in his life were soon revealed: writing and outrageous behavior. (Bookrags.com 2005) Stationed in Florida, he became a sports reporter for the base newspaper. In 1958 he received a dishonorable discharge after an officer claimed his disregard for military dress and authority was having a bad influence on other airmen. After being fired from jobs with a small New York newspaper and TIME magazine, Thompson went to Puerto Rico and wrote briefly for a bowling magazine." (Wikipedia 2005) Thompson and everything he wrote epitomized American counterculture. "Thompson lived, wrote, and ultimately died of his own terms. " (Gaudette February