Movement of goods and services across borders, trade blocks (within Essay

Movement of goods and services across borders, trade blocks (within Europe) - Essay Example The aim of the European Union was to develop a single market in Europe and enhance a free movement of goods and services from one country to another within the Union. The European Union also plays a significant role in enacting laws regarding home affairs and justice, maintaining common trade policies, and allowing free movement of people and capital. The internal goods and services market in Europe has become an essential part of EU’s success, and it is the main catalyst for economic growth in the region. Through the European Union, most of the barriers to free movement of goods and services have been eliminated. According to the Treaty on the Functioning of the European Union (TFEU), goods and services are defined as anything that is capable of forming the subject of commercial transaction. They include anything that has economic value and can be valued in terms of money. Things such as artworks, coins no longer in circulation, electricity, natural gas, bank notes and bearer notes have economic value that can be measured in monetary terms. Therefore, they can all be classified as goods. However, donation in kind and television signals is not considered as goods. In terms of distinction between goods and services, goods are tangible while services are intangible. For example, fishes are goods while fishing rights are serv ices. The free movement of goods and services is usually affected by barriers to trade. Article 34 of the Treaty on the Functioning of European Union (TFEU) provides guidelines on the obstacles to trade between member states. The article is used as a right of defense against measures developed on the national level to create unjustified barriers to entry or exit of goods and services to and out of member states (Woods, 2004). Activity of the state that may infringe section 34 of TFEU leads to prohibited obstacle to the free movement of goods and services. An administrative practice on the part of member

Compare and critically analyse the UK marketing strategies of Dominos Essay - 2

Compare and critically analyse the UK marketing strategies of Dominos Pizza and Pizza Hut - Essay Example The company has over 650 stores in the UK, as well as 350 restaurants and 300 delivery stores. Pizza Hut is still a giant among the pizza chains but has been quite disappointed with the second-quarter results in the U.S market. According to a report by (Munarriz, 2014), Pizza Hut’s revenue has climbed by 10.5 percent to $446.6 million, fueled by a 7.7 percent spike in the restaurant sales. The essay is a comparison and a critical analysis of the marketing strategies utilized by Domino’s Pizza and Pizza Hut to achieve competitive advantage in the UK market. The company has an effective strategy towards developing the different sizes of products ranging from small to medium and large. (Dominos, n.d.), agrees that such a strategy is useful in covering the interests of most of the company’s customer base. Also, the idea to develop different types of pizzas is effective in promoting its products and catering for the different tastes of customers. For instance, their range of products includes varieties such as Mexican Green Wave Pizza, Country Special Pizza, Seventh Heaven Pizza, Zesty Chicken pizza, and Grand Supreme Pizza among other popular pizzas. Since not every client visiting the restaurant might be interested in buying pizza, the management has a good move to counter the loophole and now offers extra food items such as Stuffed Garlic Bread Sticks, Calzone pockets, Pasta Italiano, and Taco Indiana. Domino’s pricing strategy in the marketing mix is also effective and targeted towards the lower middle-class as well as the middle-class income group (Dominos, n.d.). In fact, Domino’s delivery price is proven to be slightly below that of Pizza hut in its traditional restaurants. The move by the company to develop a consistent and uniform pricing policy is satisfactory and beneficial towards encouraging repeat customers. The price factor, though lower than that of Pizza Hut, appears to be troublesome and a contributory factor to its